SPAM (Junk E-mail)
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Precautionary Measures by Business

EDUCATION AND ACCESS ARE CRITICAL

Establish and Communicate E-Mail Policies to Consumers.
Educate consumers about the types of communications it will not send to consumers and what information it will not request; whether communications will be personalized or contain other security traits for consumers to expect.

Prominently Display Available Means for Consumers to Verify E-mails. Publicize in a prominent location on website and statements how consumers can call or check on e-mail or Internet fraud issues.

Ensure Sufficient Communications Channels are available.

Ensure Website Certificates are current for consumers to check independently.

Be Responsive to E-mail and Internet Fraud Issues through analysis and proactive responses

Additional source: Phishing Scams: Understanding the latest trends, a White Paper; June 2004; www.fraudwatchinternational.com

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