Precautionary Measures by Business
EDUCATION AND ACCESS ARE CRITICAL
Establish and Communicate E-Mail Policies to Consumers.
Educate consumers about the types of communications it will not send to consumers and what information it will not request; whether communications will be personalized or contain other security traits for consumers to expect.
Prominently Display Available Means for Consumers to Verify E-mails. Publicize in a prominent location on website and statements how consumers can call or check on e-mail or Internet fraud issues.
Ensure Sufficient Communications Channels are available.
Ensure Website Certificates are current for consumers to check independently.
Be Responsive to E-mail and Internet Fraud Issues through analysis and proactive responsesAdditional source: Phishing Scams: Understanding the latest trends, a White Paper; June 2004; www.fraudwatchinternational.com